MIAMI — Working together with the Jamaican Tourist Board, Intermedia Touch helps to extend the Board’s presence at conventions and trade shows. Intermedia Touch built an interactive application, intended to educate and inspire potential travelers. The new application was created to encourage tourism development in Jamaica, and help promote travel opportunities to the beautiful Caribbean island.
Constructed to ensure simplicity and ease of access, the highly engaging app also displays videos which showcase different aspects of Jamaican culture. Developed with a streamlined interface, users can find general information on the Board’s partners, and read details on upcoming events. In addition, the application provides information on the different services that the Jamaican Tourist Board offers for their clients.
“We are extremely satisfied with the software.” Said Marcia Bullock-Jobson, Regional Director-Groups & Conventions, Jamaica Tourist Board,“[The software is] Very user friendly, which succeeded in having increased show presence for the destination. Planners were able to source the destination for property locations, attractions and resort contacts in addition to services offered by the Jamaica Tourist Board. In some cases we were also successful in confirming additional appointments for participating suppliers.”