MIAMI — Intermedia Touch utilizes the BlueBeak beacon platform to expand their product lineup, and offer a new level of guest engagement. By setting the beacons to exchange information depending on a guest’s distance, Intermedia Touch changes the marketing game. This revolutionary platform employs tech similar to iBeacon & Eddystone technologies, which identify guests’ locations using their cell phones’ Bluetooth.
BlueBeak through Intermedia Touch, also enables companies to track their guests movements to analyze customer behavior at any location, and keep them informed on products and services in their vicinity; all of this in real time. The message from a beacon can be set to change, based on its distance from guest, and each beacon can be set to send different information based on guest proximity, whether the guest is close, medium, or far away from the beacons. By using this distance identification, BlueBeak can provide step by step wayfinding guidance, directly to the person’s phone, with more accuracy than GPS can produce indoors.