Where can I use Digital Signage?
Today, digital signage are being used in a variety of applications and settings, for example- Public information (news, weather and local (location specific) information, such as fire exits and traveler information), Internal information (corporate messages, health & safety, news, etc.), Advertising (either related to the location the signage is in or just using the audience reach of the screens for general advertising), Brand building (in-store digital signage to promote the brand and build a brand identity), Influencing customer behavior (directing customers to different areas, increasing the dwell time on the store premises), Enhancing customer experience (applications include the reduction of perceived wait time in restaurant waiting areas, bank queues, etc., as well as recipe demonstrations in food stores), Enhancing the environment (with interactive screens (in the floor for example) or with dynamic wayfinding)