What is the purpose of Digital Signage?

Albeit broad, the term “digital signage” has come to encompass anything from electronic billboards to restaurant menus. It puts a spin on traditional methods of signage by using digital media instead of fixed, printed signs to display content. The effects of such a renovation are monumental. People are no longer bound by the constraints of static media. Images and videos can be displayed in tandem or in succession at any hour of any day – and be changed just as painlessly. And therein lies a vital advantage; content can now be dynamic. It can change at will – with no additional printing and no additional paying! Digital signage devices can display news stories, pictures, menus, updates, RSS feeds, and sound as well.