What are the benefits of indoor retail signage?

The benefits of indoor signage for retailers are no less than greater sales numbers, better customer satisfaction rates, and reduced operating costs. On the retail floor, interactive kiosks can help shoppers find merchandise they may have otherwise missed, complete their own price checks when for orphaned items, and view whatever promotions the retailer has decided to offer. Digital signs installed at end-caps can further provide targeted marketing information for select products. Interactive payment kiosks and auxiliary security measures have now matured to the point where self-checkout lanes are no longer just for grocery stores. For most retailers, conventional signage that indicates various sales departments is still the way to go, but there are additional benefits to be achieved with digital indoor retail signage.