Welcome to our Digital Signage FAQ's. The digital sign is new enough that there are still many questions about how it all works. In addition, our particular type of software and applications were designed to do quite a bit more than other company's, and this also tends to draw in a lot of questions. So we just started keeping track of all the questions that we have been asked in recent years, and we used those questions to create a list of frequently asked questions page where we could provide quick and clear answers about the industry in general or our software in particular.
Albeit broad, the term “digital signage” has come to encompass anything from electronic billboards to restaurant menus. It puts a spin on traditional methods of signage by using digital media instead of fixed, printed signs to display content. The effects of such a renovation are monumental. People are no longer bound by the constraints of static media. Images and videos can be displayed in tandem or in succession at any hour of any day – and be changed just as painlessly. And therein lies a vital advantage; content can now be dynamic. It can change at will – with no additional printing and no additional paying! Digital signage devices can display news stories, pictures, menus, updates, RSS feeds, and sound as well.
Today, digital signage are being used in a variety of applications and settings, for example- Public information (news, weather and local (location specific) information, such as fire exits and traveler information), Internal information (corporate messages, health & safety, news, etc.), Advertising (either related to the location the signage is in or just using the audience reach of the screens for general advertising), Brand building (in-store digital signage to promote the brand and build a brand identity), Influencing customer behavior (directing customers to different areas, increasing the dwell time on the store premises), Enhancing customer experience (applications include the reduction of perceived wait time in restaurant waiting areas, bank queues, etc., as well as recipe demonstrations in food stores), Enhancing the environment (with interactive screens (in the floor for example) or with dynamic wayfinding)
Our gallery includes a number of different digital signage examples and applications. Real-world examples of digital signage can be found in a variety of places. Today, many hotels feature interactive digital signage to complement their concierge services and front desk. From restaurants displaying their wares on menu boards to hotels installing interactive signs to guide and inform customers, digital signage is not difficult to spot.
Digital signage players can display a number of different media formats and codecs. As long as they’re in the correct format, images, movies, and sound are all supported by our signage players. Each signage system has its own set of compatible media list. General valid image files include JPEG/TIG/GIF/BMP and valid video/audio files include MPEG1/MPEG2/MPEG4/Xvid.
While Intermedia Touch offers professional content creation, the devices themselves are for content management. You are generally responsible for the files you wish to display, and the devices are responsible for storing and showing that content. Many people often use PowerPoint to create content, as it’s a familiar interface for most and offers a fairly wide range of tools. The PowerPoint projects can be exported either as JPEGS or movie files, and will be displayed normally as a slideshow or video. Content creation is certainly not limited to PowerPoint, and we encourage you to explore any medium of creation so long as it’s compatible.
Digital signs can be controlled through an assortment of methods. While each method may depend on the model or type of signage player, there are two key distinctions with regard to operation: locally or remotely. All Intermedia Touch's digital signage players can be controlled locally by default, with the added convenience of remote operation as well. If they wish, users can physically attach USB thumb drives/flashcards/external media to our devices and upload content in this manner. A more practical and accessible option, however, is to do so through the web. Our signage players are also networkable, meaning they can be connected to the internet and controlled through an online web portal. This adds a high degree of flexibility to an already versatile product. The only thing needed to update your digital signs is an internet connection.
The benefits of indoor signage for retailers are no less than greater sales numbers, better customer satisfaction rates, and reduced operating costs. On the retail floor, interactive kiosks can help shoppers find merchandise they may have otherwise missed, complete their own price checks when for orphaned items, and view whatever promotions the retailer has decided to offer. Digital signs installed at end-caps can further provide targeted marketing information for select products. Interactive payment kiosks and auxiliary security measures have now matured to the point where self-checkout lanes are no longer just for grocery stores. For most retailers, conventional signage that indicates various sales departments is still the way to go, but there are additional benefits to be achieved with digital indoor retail signage.
Some examples of wayfinding signage include floor plans, area maps, building directories, street signs, and directional signs. More modern, sophisticated examples of wayfinding signage include interactive building maps, path-drawing, and printable step-by-step directions made possible through digital signage and kiosks. These various examples of wayfinding signage are frequently deployed at convention centers, stadiums, universities, medical centers, hotels, resorts, cruise ships, and various public venues. To better help visitors, customers, guests, and patrons navigate indoor and outdoor spaces, businesses and organizations are using modern wayfinding signage more and more. Intermedia Touch makes it easier to improve wayfinding services at a wide variety of venues and environs. Indeed, at many locations, it has never been easier to find destinations, amenities, products, and on-site services.
A kiosk system can help a business's information systems in a number of ways, depending on the type of business and information metrics/applications. That said, the principal advantage of a kiosk-based information system is the combination of computerized data storage and instant access/usability. A kiosk information system creates dedicated use of information management. In other words, no longer do employees need to wait for more elaborate computer software systems to boot up. No longer are employees distracted by the typical trappings of their office computers. The kiosk allows for users to immediately input and/or extract the information they need. And with interactive menus built into the kiosk interface, the information is organized in a more intuitive and accessible system. Likewise, the information itself is more easily imported/exported and otherwise manipulated.
The best attention-getting display ads are those that combine the superior image-quality of digital displays, dynamic video content or expert animation, a surprising or unique ad location, and the x-factor of viral, advert content. Needless to say, some of these attention-getting qualities are easier to achieve than others. First and foremost, an advertiser should take a long, hard look at digital display ads and digital software that creates some of the best attention-getting ad content in the entire advertising industry. Study after study and advertiser after advertiser attest to the fact that digital display ads are some of the most effective and cost-effective, despite significantly higher costs. The choice to use a digital display ad is among the most dependable of existing options to ensure that your ad content will get noticed.
It's often impossible to know what advert content will become viral—whether it's online or through more traditional media and word-of-mouth—especially since much of the content that does go viral nowadays is unplanned. But digital ad displays can increase the likelihood that a company will hit it big with their advert content. As dynamic signage, these digital displays can change/rotate their content, affording companies more risk-taking and creative license with their content, and with significantly less downside.
Combined with a savvy location, these digital display ads are likely to get the attention of more than just the immediate audience—a palpable and highly-coveted hallmark of the best attention-getting display ads.