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Digital Signage Software: Are You Ready For the Revolution?

Posted by Jack Stein
Jack Stein
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on Friday, 11 January 2013
in Digital Signage

The interactive digital signage software revolution is approaching. You can look at the future in many different aspects and one of them must be in terms of technology. For example, look at the phone you had 5 years ago and look at the phone you have now. Has technology changed? Will it continue to change? Of course it has and of course it will. In the future, technology is going to play more of an important role in our lives. Not only in the way we communicate and advertise but also in every single little thing that we do. The most interesting fact is that technology will become more interactive. This means that we will not only command technology to do things for us, but also technology will interact more with us increasing the personification of the tasks we want to accomplish. This is called the digital signage software revolution.

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Interactive Digital Signage: Occupying Dwell Time

Posted by Jack Stein
Jack Stein
Jack Stein has not set their biography yet
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on Friday, 11 January 2013
in Digital Signage

Imagine you have a customer looking for a pair of shoes and your sale staff is busy helping other customers. Your customer is dwelling at your store doing nothing but waiting for someone to come and assist. Maybe they stay and wait, or maybe they get bored waiting and go to another store. Either way your customer is having a negative experience filled with an empty dwell time.  So I ask “Does your business have a positive way to deal with your customers dwell time”?

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Why Bring Interactive Digital Signage Drawings to Your Casino?

Posted by Super Admin
Super Admin
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on Friday, 11 January 2013
in Digital Signage

Differentiate your casino by offering your players an interactive digital signage software experience through touch-screen promotions and drawings.  By taking the step to go interactive you provide your players with an unforgettable, winning experience. This is possible because of dynamic game content that is custom designed to meet the exact needs of the casino.

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Digital Signage Software: Is Customer Experience that Important?

Posted by Jack Stein
Jack Stein
Jack Stein has not set their biography yet
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on Friday, 11 January 2013
in Digital Signage

“Customer Experience has emerged as the single most important aspect in achieving success for companies across all industries” (Pepper and Rogers) [1].  Take a look at companies like Amazon, Apple and Starbucks. They all offer fantastic products, as well as unmatched customer experiences in their respective industries! For example, when you browse through Amazon you would search for the product that most interests you. For the sake of discussion let’s pretend you are looking for a book. When you search for that book you desire, you get a list of vendors who sell that book, at their published prices. Not only do you get the list of vendors who offer your desired book and their respective costs, but you also can read through reviews on each one of them posted by previous customers. As you interact with amazon, you’re being shown other products that might interest you based on your search history and purchases. This behavioral targeting provides online users with a personalize and positive shopping experience.

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